NTS_Trialer Survey_2020


Unbounce Trial Experience


Please share your experience during your Unbounce trial. We greatly appreciate your feedback!


Question Title

*1. How old was your company when you started your Unbounce trial?




Question Title

*2. How many people are employed in your company?








Question Title

*3. Which of the following best describes your role?







Question Title

*4. What type of business solutions do you offer your customers?












Question Title

*5. Which of the following best describes your team?





Question Title

*6. On average, what is your monthly paid advertising spend?









Question Title

*7. Which channels do you currently spend money on for your digital advertising?  




Question Title

*8. What did you use to build landing pages prior to Unbounce?










Question Title

*9. To the best of your recollection, how did you learn about Unbounce for the first time?










Question Title

*10. How long did you know about Unbounce before you started your trial?






Question Title

*11. Which of the following best describes your situation at the time you first learned about Unbounce?




Question Title

*12. (Please select your top 3) 

What sources did you use when you were evaluating whether you should purchase a piece of software? 








Question Title

13. (Please rank in sequential order)
What was the order of activities you completed during your evaluation process of landing page tools?


1st2nd3rd4th5th6th7th
Visit Unbounce.com

Read a review or piece of content about Unbounce

Saw an online ad

Visit competitor website

Read competitor reviews

Looked at the pricing page

Sign up for my trial

Built a page


Question Title

*14. At what point during your decision-making process did you receive approval for purchasing Unbounce?






Question Title

*15. What happened the day (or week) before you started your Unbounce trial?











Question Title

*16. (From least to most)
Please rank the influence of the following factors on your decision to trial or purchase software?


Least influenceNot much influenceAverage influenceGreat influenceMost influenceN/A
Brand reputation (ex. Thought leadership, content)

What my peers/friends think about the software

Previous experience with a tool

My manager

My budget

Company reviews (positive or negative)


Question Title

*17. (From least to most)
When making software decisions for your business, which factors are the least important and which are the most important?


Least importantNot that importantAverage importanceVery importantMost importantN/A
Value for money

Ease of use

Most features

Lowest price

Good support


Question Title

*18. Thinking of your Unbounce trial experience, how does it fit with your marketing tech stack?




Question Title

*19. Please enter your email address to be entered into the draw for an Amazon gift card