The purpose of the product council is to set the strategic product direction, allocate product resources and investments, and provide a level of oversight of the company’s product efforts. This group is not trying to set the company’s business strategy, but rather—given the business strategy—come up with a product strategy that will meet the needs of the business.

The Product Council plays an important role in the Roadmapping process.

Typical members:


SourcesInspired: How To Create Products Customers Love