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Further Reading

Nice intro into Finding product market fit: https://community.uservoice.com/blog/validate-product-idea-feature/#5

https://medium.com/swlh/the-startup-framework-to-validate-your-idea-before-you-spend-1-5c475a3bbd6f  (note that a lot of these steps broken into smaller and more practical steps on  these pages : User Interview and How to Survey )

https://www.smashingmagazine.com/2016/07/a-lean-approach-to-product-validation/

http://uxmag.com/articles/your-playbook-for-demand-validation

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