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The purpose of the product council is to set the strategic product direction, allocate product resources and investments, and provide a level of oversight of the company’s product efforts. This group is not trying to set the company’s business strategy, but rather—given the business strategy—come up with a product strategy that will meet the needs of the business.

The Product Council plays an important role in the Roadmapping process.

Typical members:

  • CEO
  • COO or Division GM 
  • CPO/Head of Product/VP/Director of Product Management (leader of the product council)
  • VP/Director of User Experience Design 
  • VP/Director of Marketing 
  • CTO/VP/Director of Engineering
  • VP/Director of Customer Service
  • (VP/Director of Site Operations)


SourcesInspired: How To Create Products Customers Love