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Status: Todo, this is just one of the links I wanted to store

Existing Product optimization

New Product / major feature development

Jobs to be done (JTBD).

Use to: Sharper customer needs analysis. Find out what needs are underserved (in the market or in our product). 

https://www.youtube.com/watch?v=G3ujSdu8mYQ

Google Ventures Design sprint

Use to: In 1 week create a prototype and test a new service.

https://www.amazon.com/Sprint-Solve-Problems-Test-Ideas/dp/150112174X 

Demand validation experiments

http://uxmag.com/articles/your-playbook-for-demand-validation