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Why we have this Process

A clear product vision helps to get everybody working towards the same goal. 

Who performs the process

Process steps

Start with the Product Vision template below. After alignment on that has been reached, continue with the Business model canvas.

Product Vision Template

Image result for product vision template

For (target customer)

Who (statement of need or opportunity)

The (product name) is a (product category)

That (key benefit,reason to buy)

Unlike (primary competitive alternative)

Our product (statement of primary differentiation). 

Business Model Canvas

Only after you have agreed on the product vision. Proceed to something like the canvas below. 

Image result for Business Model Canvas

Further Reading

Nice overall guide:

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