A Template for Google Sheets (and Excel, via download) can be found here.
|Theme||Subscribe to Fruit Basket||Title of the Roadmap theme. Use the same title formatting rules as defined for user stories here.|
|Solution||Customer can Subscribe to a weekly fruit basket. We'll start with one product: a fruit basket (fixed composition and size) but the customer can place an order for multiple baskets. When ordering a subscription he pays for the next week in advance.||High-level solution direction. This is not set in stone but makes the theme more tangible to the reader.|
|Score||79%||Theme score. Higher is better. Formula = 10.000 * (Reach * User Need * LTV incr. * Goal alignm. * Confidence) / Effort.|
|Reach||20%||What percentage of our monthly unique logged in users will this effect (i.e. will use or buy this)?|
|User Need||30%||How strong is the user need, how important is this to current and future users? (0-100%). Calculated as: Importance score from survey minus Satisfaction with current solution score.|
How much percent will it increase our affect Life Time Value (LTV), a.k.a. our profits per (using/buying) customer?
|Goal Alignment||100%||How well does this theme align with our Product Vision and OKR's? (0-100%)|
|Confidence||70%||How sure are we that we estimated all the above correctly? (0-100%)|
|Effort||80||Estimate of the effort by the team in Project Points|
|Effort in team weeks||6.5||Effort in weeks based on the current team size and productivity|
|Supporting data||In a survey 35% said they would order the fruit basket, and using a test via email and a simple form 25% tried to buy our fake offer. Support said this is in their top 5 of most requested features. When visiting 30 companies about 25% had a fruit basket subscription.||Data collected from Learning and experimentation.|
|Comments||We want to keep the initial implementation as simple as possible, so the customer cannot choose the delivery day(s) (it's always Monday after 10am) and we'll only have one product/basket for now. The customer can only pay by creditcard in advance and is charged weekly.||Comments.|
Note that many of the scoring parameters lack a hard definition of how to score them. One can either define a harder definition or accept a partly subjective scoring which is consistently applied across themes (which is easier).