A Template for Google Sheets (and Excel, via download) can be found here.
| Column | Example | Definition |
|---|---|---|
| ID | 1 | |
| Theme | Subscribe to Fruit Basket | Title of the Roadmap theme. Use the same title formatting rules as defined for user stories here. |
| Solution | Customer can Subscribe to a weekly fruit basket. We'll start with one product: a fruit basket (fixed composition and size) but the customer can place an order for multiple baskets. When ordering a subscription he pays for the next week in advance. | High-level solution direction. This is not set in stone but makes the theme more tangible to the reader. |
| Score | 79% | Theme score. Higher is better. Formula = 10.000 * (Reach * User Need * LTV incr. * Goal alignm. * Confidence) / Effort. |
| Reach | 20% | What percentage of our monthly unique logged in users will this effect (i.e. will use or buy this)? |
| User Need | 30% | How strong is the user need, how important is this to current and future users? (0-100%). Calculated as: Importance score from survey minus Satisfaction with current solution score. |
| LTV increase | 150% | How much percent will it increase our affect Life Time Value (LTV), a.k.a. our profits per (using/buying) customer?
|
| Goal Alignment | 100% | How well does this theme align with our Product Vision and OKR's? (0-100%) |
| Confidence | 70% | How sure are we that we estimated all the above correctly? (0-100%) |
| Effort | 80 | Estimate of the effort by the team in Project Points |
| Effort in team weeks | 6.5 | Effort in weeks based on the current team size and productivity |
| Supporting data | In a survey 35% said they would order the fruit basket, and using a test via email and a simple form 25% tried to buy our fake offer. Support said this is in their top 5 of most requested features. When visiting 30 companies about 25% had a fruit basket subscription. | Data collected from Learning and experimentation. |
| Comments | We want to keep the initial implementation as simple as possible, so the customer cannot choose the delivery day(s) (it's always Monday after 10am) and we'll only have one product/basket for now. The customer can only pay by creditcard in advance and is charged weekly. | Comments. |
Note that many of the scoring parameters lack a hard definition of how to score them. One can either define a harder definition or accept a partly subjective scoring which is consistently applied across themes (which is easier).