Page tree
Skip to end of metadata
Go to start of metadata

The purpose of the product council is to set the strategic product direction, allocate product resources and investments, and provide a level of oversight of the company’s product efforts. This group is not trying to set the company’s business strategy, but rather—given the business strategy—come up with a product strategy that will meet the needs of the business.

The Product Council plays an important role in the Roadmapping process.

Typical members:

  • CEO
  • COO or Division GM 
  • CPO/Head of Product/VP/Director of Product Management (leader of the product council)
  • VP/Director of User Experience Design 
  • VP/Director of Marketing 
  • CTO/VP/Director of Engineering
  • VP/Director of Customer Service
  • (VP/Director of Site Operations)

SourcesInspired: How To Create Products Customers Love

  • No labels