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The Empathy Map simply requires you to map everything that you learnt during the empathy stage into four quadrants.

empathy map

The beauty of the Empathy Map is that it allows you to see contradictions easily. For example the user may have said one thing but then done or felt something that was the opposite.

For each User that you have spoken with or observed you can write down each of the key things onto a post-it note and add it to the Empathy Map.

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